The call that tells you: run, you're about to lose your home and possessions
The voice sounded friendly enough. "Hi, my name is Danny. I'm an officer in Israeli military intelligence. In one hour we will blow up your house."
Mohammed Deeb took the telephone call seriously and told his family and neighbours to get out of the building. An hour later, an Israeli helicopter fired three missiles at the four-storey building in Gaza City, destroying the ground floor and damaging the upper storeys.
Mr Deeb was on the receiving end of a new Israeli tactic of using telephone, radio and leaflets to warn Gazans of impending attacks. The army claims it is an attempt to minimise civilian casualties, but Palestinians say it is a new way of terrorising the population.
Raji Serrani, the director of the Palestinian Centre for Human Rights (PCHR), which has collected several examples of the tactic, described it as "psychological warfare", adding: "Since when did Israel feel the need to warn people that they were about to bomb their homes? They are simply playing with people's minds and inflicting a new panic in Gaza."